With high unemployment and a slow economy, many people are turning to a tried-and-true method to save money – coupons! While sales in second-hand stores and thrift shops continue to boom, many people are turning to coupons to save cash on all sorts of products. According to a study conducted by Inmar, coupon redemption has grown 29 percent since 2008.

While coupon-cutting has been a great way to save cash over the years, scouring newspapers, magazines and fliers and then having to carefully cut each coupon without damaging vital information, was often a time-consuming and frustrating process.

Digital Coupons

The Internet has changed the way consumers use coupons. Digital coupons offer a convenient alternative to traditional offline-delivered coupons. In fact, interactive couponing has become a popular way for shoppers to save money. According to Nielsen-owned Scarborough Research, Internet coupon usage has increased 83 percent from 2005. Besides the Sunday newspaper and coupon websites, Scarborough Research also found that over 8.6 million American households, or eight percent, receive money-saving coupons via email and text messages.